团队形象推广设计

摘  要：品牌形象的概念虽然早已提出,但它的内容却随有市场媒体以及人们对形象的深入认识而不断变化。现在是一个全民追星的时代，在中国娱乐业蓬勃发展的趋势下，针对明星的包装与推广也越来越专业化。明星及其周边产品的设计与推广有很大的空间可以拓展。将明星以品牌的形式推广出来，粉丝作为第一消费群体已经奠定了购买基础，当品牌产品达到一定的实用性，有价值且美观，那么，有着强大娱乐精神的广大群众们便成了隐形的消费者。
关键词：SHINee；图形；传播；形象

“Five-Fifths"--Corporate Image of the Promotion of Design
Abstract: Although the concept of brand image came up for a long time, its content could vary constantly with marketing communication and people konw more about image. Nowadays, it’s a times that star-worshiping is popular among the whole people. In the trend that the Chinese entertainment is developing vigorously, packing and promotion of aiming at stars is more and more professional. About the design and promotion of stars and relational productions, there is plenty of space to expand. Stars will be popularized in the form of brand, fans already lay the foundation of buying as the first consumer group. When the brand arrives at definite availability, at the same time it’s valuable and slinky, so the broad masses of having powerful entertainment-mind will be recessive consumers.
Key words:SHINee;   Graphics;   Spread;  Graphics;   Image

目    录    5600字
摘要……………………………………………………………………………………1
关键词…………………………………………………………………………………1
一、    品牌形象推广设计的认识………………………………………………………2
（一）品牌形象--核心价值的体现……………………………………………2
（二）品牌形象--识别商品的分辨器…………………………………………3
二、SHINee形象推广与品牌推广的关系…………………………………………3
三、具体设计…………………………………………………………………………3
（一）形象主色彩………………………………………………………………4
（二）周边运用图形……………………………………………………………4
（三）SHINee卡通形象…………………………………………………………5
四、应用设计…………………………………………………………………………5
（一）宣传海报设计……………………………………………………………5
（二）宣传册设计………………………………………………………………6
（三）宣传册扩展周边设计……………………………………………………7
（四）应援T恤等周边产品设计………………………………………………7
（五）笔记本设计………………………………………………………………8
（六）SHINee书签、宣传卡片色合计…………………………………………8
五、具体实施技巧……………………………………………………………………9
（一）把握时机…………………………………………………………………9
（二）广泛宣传…………………………………………………………………9
六、结束语  ……………………………………………………………………9
参考文献 ………………………………………………………………………9
致谢 ……………………………………………………………………………10