某药业股份有限公司的财务战略分析(选题审批表,任务书,开题报告,毕业论文13000字)
摘 要：随着行业技术革新速度的加快以及激烈的竞争环境，许多企业面临着很多来自外部环境的威胁。企业要在风云变幻的市场竞争中求的生存和发展，就需要企业自觉深入地进行战略分析。财务战略管理的研究正在日渐成为财务管理领域的新热点。财务战略的制定与实施是企业战略中的重要组成部分。财务资源和可以增值的机会对于企业来说是有限的，所以能不能有效筹集、合理分配财务资源是企业的重要工作。
本文就北京某药业股份有限公司的财务战略进行了深入的研究。本文首先分析了财务战略的背景与研究意义，概述了财务战略的内涵、特征以及目标等，接着本文结合了该药业股份有限公司自身特点分析了其内外部环境，运用SWOT分析法对其财务管理现状进行了分析，从而发现该公司存在的问题和不足并且对其提出了相应的解决方案。
关键词：药业股份有限公司；财务战略；SWOT；
Study On Financial Strategy Of The Double-crane Pharmaceutical co., Ltd
Abstract: With the accelerating pace of the industries technological innovation and the competitive environment, lots of enterprises are facing with many challenges from outside. The enterprises are required to proceed the strategic analysis consciously and profoundly in order to survive and develop in the changing markets’ competition. The research on the financial strategy management is becoming a hot issue in the field of financial management. The formulation and implementing of the financial strategy had become an important part of the corporate strategy. The financial resources and the chances to make itself accrued are limited in a company, thus, it is significant to raise and allot financial resources effectively and reasonably.
This paper is focus on the profound research on the financial strategy of the Double-crane Pharmaceutical co., Ltd. Firstly, it analysed the background and the purport of studing this subject and expounded the proceeding, development, meanings, features and types on financial strategy. Secondly, it elaborate the thought and the structure of the research. In addition, in this paper, the research, studied by the academic circles recently was analyzed. What’s more, it integrated the internal environment with outer environment of the Double-crane Pharmaceutical co., Ltd, estimated the company’s financial condition, found out the deficiencies in the financial management and put forward some feasible suggestion.
Key words: The Double-crane Pharmaceutical co., Ltd; Financial strategy; SWOT;
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