初创期企业的财务战略研究

初创期企业的财务战略研究(14400字)
摘 要：初创期是企业发展最关键的时期。如何完善企业在初创期的财务管理，制定正确的、合理的财务战略规划，稳定企业资金链，对企业的生存和发展至关重要。财务战略是公司经营战略核心部分，根据宏观经济发展状况与公司发展战略，对财务活动的发展目标、方向及道路，从总体上做出的一种客观而科学地概括与描述。初创期企业应该正确的认识到财务战略管理的重要性，自觉加强财务战略规划，根据自身发展规划与外部环境，明确财务战略定位，选择合适的财务战略，积极的进行财务战略创新探索，从而使企业稳定快速发展。       
关键词：初创期企业；财务战略；资金

Study on Financial Strategy of The Startuping Enterprises
Abstract：The newly established time is the enterprise develops the most crucial time.How consummates the enterprise in the newly established time financial control, formulates correctly, the reasonable financial strategy plan, the stable enterprise fund chain, and develops very important to enterprise's survival.The financial strategy is the company manages the strategic core part, according to the macroscopic economical development condition and the corporate growth strategy, to the financial activity development targets, the direction and the path, one kind which makes as a whole objectively and scientifically the summary and the description.The newly established time enterprise should the correct understanding to the financial strategy management importance, the determination strengthen the financial strategy plan, according to own development plan with the external environment, is clear about the financial strategy localization, chooses the appropriate financial strategy, positive carries on the financial strategy innovation exploration, thus causes the enterprise stable fast development.
Key words：Startuping enterprises；Financial Strategy；Capital

目  录
摘要…………………………………………………………………………………………1
关键词………………………………………………………………………………………1
一、    绪论……………………………………………………………………………………2
（一）    研究背景…………………………………………………………………………………2
（二）    研究意义…………………………………………………………………………………2
（三）    研究目的…………………………………………………………………………2
（四）    国内外研究现状…………………………………………………………………2
1国外研究现状………………………………………………………………………2
2国内研究现状………………………………………………………………………3
3国内外研究现状评述…………………………………………………………………4
（五）研究方法与思路……………………………………………………………………5
1研究方法……………………………………………………………………………5
2研究思路……………………………………………………………………………5
（六）研究内容……………………………………………………………………………5
二、初创期企业的经营特点和财务特征……………………………………………………6
  （一）初创企业的经营特点………………………………………………………………6
  （二）初创期企业的财务特征………………………………………………………………7
三、初创期企业财务战略………………………………………………………………………9
  （一）企业财务战略定义及特征……………………………………………………………9
  （二）影响企业财务战略的因素分析……………………………………………………10
  （三）初创期企业的财务战略定位………………………………………………………… 11
四、初创期企业的财务战略选择……………………………………………………12
  （一）一体化的投资战略………………………………………………………………12
  （二）权益资本型的筹资战略………………………………………………………………13
  （三）高现金股利支付的分配战略………………………………………………………13
五、财务战略实施重点……………………………………………………………………………14
  （一）全方位落实财务战略意图………………………………………………………………14
  （二）制定财务战略实施计划…………………………………………………………………14
（三）财务管理以生产与研究开发为依据……………………………………………………15
六、结束语…………………………………………………………………………………15
参考文献……………………………………………………………………………………15
致谢…………………………………………………………………………………………16