企业并购过程中的文化整合研究

企业并购过程中的文化整合研究(选题审批表,开题报告,毕业论文12900字)
摘  要：近年来，企业兼并和收购的惊人速度引起了世界范围内的广泛关注。美国组织心理学家和并购专家米切尔•马科斯指出，企业文化整合失败是60%-80%的企业合并后死亡的主要原因。因此，在大力推进企业并购重组过程中，研究企业并购后的文化整合问题是十分必要的。企业成功率并不高，整合不力暂了企业并购原因的89%。企业重组和兼并成败的关键是消除文化障碍――任何新组建的企业必须认识到，其人员来自不同的企业文化――文化冲突总会存在。无论购并伙伴属于相关行业还是来自不同的行业，情况都是如此。除了战略整合、组织整合等层面之外，最为关键的还是企业文化的整合。本文主要研究企业并购过程中的文化整合。
关键字：企业并购；文化整合；文化冲突
    
Study on Cultural Intergration in M&A
Abstract：In recent years, the enterprise mergers and acquisitions of astonishing speed attracted worldwide attention. American organization psychologist and m&a experts, enterprise, marcos Mitchell cultural integration failure is 60% to 80% of the enterprise after the merger of the main causes of death. Therefore, in the process of promoting enterprise merger and reorganization, the enterprise merger of cultural integration problems is very necessary. Business success is not high, the integration of the lack of m&a causes temporary 89%. Corporate restructuring, merger and the key to success is to eliminate cultural barriers in the newly formed company - any must recognize its personnel, the enterprise culture from different cultural conflicts always exist. - Whatever merger partners or related industry belongs to different industries, from it. Besides strategic integration, organization integration, the key aspects of cultural integration. Or enterprise This paper mainly studies the cultural integration process of m&a.
Key words：Enterprise Mergers and Acquisitions ; Cultural Intergration ; Cultural Conflict

目    录
    摘要……………………………………………………………………………………1
    关键字…………………………………………………………………………………1
    一、绪论…………………………………………………………………………………1
    （一）选题研究意义 …………………………………………………………………1
    （二）国内外研究现状 ………………………………………………………………1
1国外研究现状 …………………………………………………………………1
2国内研究现状 …………………………………………………………………3
3简短评述 ………………………………………………………………………4
二、并购及文化整合概述………………………………………………………………4
 （一）并购的概述………………………………………………………………………4
 （二）文化整合的概述 ………………………………………………………………5
 （三）并购企业间的文化差异…………………………………………………………5
三、文化整合的案例分析………………………………………………………………6
 （一）成功案例：湖南中烟的文化整合………………………………………………6
 （二）失败案例：达能娃哈哈的文化整合……………………………………………6
四、企业并购的文化策略…………………………………………………………8
 （一）在并购前期合理分析战略性文化差异…………………………………………9
 （二）确定共同的核心价值理念………………………………………………………9
 （三）合理选择文化整合模式………………………………………………………10
 （四）并够后有效实施跨文化整合的配套措施……………………………………11
 （五）实现企业的共融共生…………………………………………………………11
五、总结………………………………………………………………………………12
参考文献………………………………………………………………………………13
致谢………………………………………………………………………………13