摘要：本文通过对中国中小型旅行社在旅游市场竞争日益激烈的背景下的发展现状，发现的系统分析，提出了适应我国中小型旅行社发展的若干策略，如提高内部管理水平、实施产品升级战略、提高服务质量等等，为我国中小型旅行社步入良性发展轨道提供理论支持，从而更好的参与市场竞争，促进整个旅行社行业的发展。
关键词：中小型旅行社；现状；对策研究
China's small and medium-sized travel agency problems existing in the development and countermeasures
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Abstract：China's small and medium sized travel agencies exposed "weak competitiveness, low management level" etc. in an increasingly competitive context in the tourism market. The paper proposed to some strategies that adapted to China's medium and small travel agencies, such as raising the level of internal management, the implementation of product upgrades strategies, improving service quality, etc., which provided theoretical support for the sound development of China's small and medium sized travel agents, so as to better compete in the market, promoting the travel industry.
Keywords：Small and medium sized travel agents; the status quo; Strategy
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