合资企业的跨文化管理冲突及应对策

摘   要
世界经济一体化进一步促进了企业跨国合资经营，跨国经营不仅能全面提升企业的核心竞争能力，同时,也将推动企业的国际化发展。同时，跨国经营在给企业带来发展机遇的同时，也可能给企业带来意想不到的负作用。而企业无论是否跨国经营，都将受到外来文化的影响和冲击，而跨国经营不同文化的差异的结果必然带来跨文化冲突管理。
本文阐述了跨文化冲突的内涵及表现，从民族文化背景差异、自身的企业文化风格差异以及管理者和员工个体文化素养的差异三方面分析跨文化冲突之成因,探讨文化的冲突对企业跨国经营的影响，通过对案例的分析，总结了合资企业在进行跨文化管理过程中遇到的问题和困难，提出了合资企业跨文化冲突的对策与建议。

【关键词】合资企业  跨文化冲突 跨文化管理 跨文化冲突对策

Abstract
Global economic integration have further accelerated joint transnational management. Transnational management not only advanced the competitive capability fully, but also impulsed the internationalization of company’s development. Meanwhile, transnational management have brought some unexpectable negative function when it created more and more development’s opportunities to the company. But an enterprise would be influenced and shocked by foreign culture finally whether it is transnational management or not. And the result of transnational management will certainly lead to trans-cultural conflict management.
This paper expounded the connotation of trans-culture conflict and analyzed the reasons of trans-cultural conflict. And from three aspects(different nation’ culture background, different company’ culture style and difference of staff individual cultural diathesis) to point out what affect of transnational management caused by cultural conflict. On the basis of finding problems in process of trans-cultural management, I put forward a series of proposal for trans-cultural conflicts.

[key Words] Joint Venture；Trans-culture Conflict；Trans-cultural Management；The Measures of Trans-cultural Conflict

目  录    10000字
1  合资企业跨文化冲突的内涵与表现    2
1.1 跨文化冲突的含义    2
1.2 跨文化冲突的表现    3
2  跨文化冲突的成因分析    4
3  跨文化冲突的影响    7
4  跨文化冲突的应对策略    11
4.1 充分认识到跨文化管理是人的管理    12
4.2 尊重差异，增强跨文化意识    13
4.3 根据企业特点采取合适方式进行文化整合    13
4.4 加强企业内部的沟通，促进内部关系的融洽    13
4.5 进行跨文化培训    13
4.6 建立共同的经营观和公司文化    14
5 结束语    14
参考文献    15
致谢    16