论我国企业危机公关-以三鹿奶粉公司为例

论我国企业危机公关-以三鹿奶粉公司为例(11500字)
摘  要：在这个商业盛行、信息高度便捷的时代，一个企业所要面临的挑战越来越多。面对危机业选择怎样的危机公关对于企业的生存与发展起到了至关重要的做用。本文阐述了危机公关的相关概念，回顾了我国企业危机公关的现状，然后分析了我国企业应对危机公关时常出现的问题，最后通过全面分析、解剖三鹿奶粉公司事件，对三鹿在此次危机中的失误做出结论。
关键词： 危机  公关  问题  建议  原则

Discuss the Crisis Public Relations of China's Enterprises---Sanlu Company as an Example
Abstract: Prevalent in this business, the information highly convenient times, a business challenge to be faced more and more. How do companies choose to face the crisis of the crisis public relations for the survival and development has played a crucal do with. In this paper, the concepts of crisis management, reviewed the status of corporate crisis public relations, then analyzes the response to the crisis of corporate public relations problems from time to time, finally, comprehensive analysis, anatomical Sanlu incident, the crisis of Sanlu mistakes in the conclusions.
Key words: Crisis; Public Relations; Problem; Recommend; Principles