日产(尼桑)汽车核心竞争浅析

日产(尼桑)汽车核心竞争浅析(16000字)
摘 要：在世界经济不断发展的今天，核心竞争力已经受到世界各国的关注，而汽车企业在高速发展中形成了自身特有的核心竞争力。本文在调研的基础上整体分析日产（尼桑）的核心竞争力，有针对性的对其核心竞争力的各项优势和不足进行分析，全面客观的展示一个成功汽车企业的核心竞争力。让汽车企业有一份可借鉴的资料，充分认识自身特有的核心竞争力，能够不断改善、进化发挥各自优势，走向可持续发展的道路。
关键字：日产；核心竞争力；借鉴；可持续发展

Core-competitiveness of Nissan
Abstract:In nowadays's constant development of economy  world , core competence has win a worldwild attention ,and auto industry has formed its own core competitive power at a rapid pace. In this paper, based on the research of the overall analysis Nissan core competitiveness, targeted on its core competitive advantages and disadvantages of various all-round objective analysis, show a successful car core competitiveness of the enterprise.  Its a  learning material for auto industry, fully understand their own unique core competitiveness, and help it continuously improve, also play to their respective advantages, after all, lead this industry to a path of sustainable development.   Key words: Nissan;core competence;use for reference;sustainable