可口可乐公司品牌战略分析

可口可乐公司品牌战略分析(13600字)
摘 要：当今社会，世界经济格局发生了深刻变化，企业经营环境的变化日益铭心，随着经济的不断发展变得日趋复杂，在市场竞争日益激烈的情况下，企业该如何面对激烈变化，在符合和保证实现企业宗旨的条件下，如何制定和选择最适合企业自身的品牌战略。本文通过对可口可乐品牌战略分析，阐述了企业品牌战略的一些基本概念和类型，使得对品牌战略有更进一步的认识，也对可口可乐公司的品牌战略运用有了一定的了解，可口可乐公司能够迅速占据中国市场，其品牌战略起到关键作用，本文结合可口可乐公司品牌战略的特点，提出了其存在的问题，并对可口可乐品牌战略的提升进行总结。
关键词：品牌战略；品牌价值；可口可乐公司

The Coca-Cola company's brand strategy analysis
Abstract: This article through to the Coca Cola brand strategy analysis, this paper expounds the enterprise brand strategy of some basic concepts and types of brand strategy, makes a further understanding, also for Coca-Cola company's brand strategy use has an understanding of and the Coca-Cola company can quickly occupied China market, its brand strategy to play a key role in the Coca Cola company, combining the characteristics of brand strategy, and puts forward the existing problems, and for Coca-Cola summarizes the brand strategy of ascension.
Keywords: Execution; Quantitative; Balanced scorecard