李宁运动品牌速度营销策略分析

李宁运动品牌速度营销策略分析(12000字)
摘  要：冠名体育赛事加快品牌国际化运营脚步“借助重大体育赛事来推广品牌，是运动品牌惯用的营销手法之一，但是相比往年，冠名、赞助热潮在今明两年打得更为激烈，基本上企业都在围绕着这方面以提高品牌位能，从而带动和激发品牌的动能和势能”。谢佩伦管理机构品牌导师谢佩伦如上回答《广告主》记者。速度营销，抓住一切时机,迅速推广品牌是运动品牌在当今市场中站稳脚跟的新营销模式。本文在速度营销的概念基础上，以李宁速度营销模式为例，希望对运动品牌建设有所帮助。

关键词：速度营销；体育策略；运动品牌；李宁

Velocity sports brand Li Ning Marketing Strategy
Abstract: The title of international sports brands to accelerate the pace of operations "with major sporting events to promote the brand, sports brand is one of the usual marketing practices, but compared to previous years, the title sponsor boom play more intense in the next two years Basically, companies are around this area in order to enhance the brand potential and thereby promote and stimulate brand kinetic and potential energy." Instructor Xiepei Lun Xie Peilun brand management institutions above the answer is "advertisers" reporter. Speed of marketing, is the sports brand to seize the opportunity gain a firm foothold in the market today a new marketing model. In this paper, the speed based on the concept of marketing in order to speed marketing model Li Ning, for example, want to help brand building exercise.

Keywords: speed marketing; sports strategy; sports brand; Li Ning