城市某楼盘2,3期房地产项目前期策划(包含选题审批表,任务书,开题报告,中期检查报告,毕业论文10000字)
摘 要：随着人类社会的发展，技术的进步与人们生活质量的提高，以房地产业为主的建设行业已经成为国民经济的新增长点，但在建设行业中对项目前期策划还是存在不少偏见，一些开发企业不够重视项目前期策划，直接导致大量商品房空置或者其他建设产业空具其表却效益不佳，造成资源严重浪费，与国家提出的建设节约型社会这一目标相背离。因此研究项目前期策划的内容，过程及其在整个项目中的意义，对建设行业的发展将起到一定的推动作用。本文就以惠州陈江县的御景华城2.3期项目的前期策划为例，对建设项目的前期策划具体工作进行探讨与学习。
关键词：前期策划；市场；定位；客户；营销；
Real Estate Project Planning Stage of Scenic China City’s 2,3 Phase of the Project in Huizhou
Abstract: With the development of human society, technological progress and improving the quality of people's lives, to real estate-based construction industry has become a new growth point of national economy, but in the construction industry in the project planning stage, or there are many prejudices, insufficient attention to some development of early project planning business and directly led to a large number of vacant commercial housing or other construction industry with its tables empty but poor efficiency, resulting in a waste of resources, and countries for the construction of economical society deviates from this goal.Therefore, the content of the project planning stage, the process and its significance in the whole project, the development of the construction industry will play a certain role. In this paper, Chen Jiang County, Huizhou City, China Scenic 2.3 project planning stage, for example, the early stage of planning a construction project to discuss the specific work and learning.
Key Words:planning stage；market；positioning,；customers；marketing
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