女大学生化妆品消费的影响因素分析

女大学生化妆品消费的影响因素分析(14000字)
摘  要：女大学生是个特殊群体，她们生活在校园这个特定的社会中。这个社会有它自身特殊的文化氛围，她们不仅在现时有着一定的消费能力，而且在若干年后将成为社会消费尤其化妆品消费的主流人群。长期以来女大学生化妆品消费市场研究一直是个盲点，但随着商品市场的发展，越来越需要对女大学生化妆品消费市场进行一次较为系统的研究。文章通过对化妆品消费的国内外研究评述，描述女大学生化妆品消费的行为表现，分析和揭示其消费行为的规律性，旨在促进大学生化妆品消费市场的开发，为化妆品企业开拓大学生化妆品市场提供建议。
关键词：女大学生；化妆品；消费行为；消费影响因素

ANALYSIS ON INFLUENCE FACTORS OF COLLEGE FEMALE STUDENT COSMETICS COMSUPTION
Abstract：Female college students is a special group , who live on campus this particular society.The community has its own specific culture, they not only have a certain amount of spending in the current capacity, and consumption in a number of years will become a mainstream consumer of cosmetics in particular.Cosmetics consumer market has long been of female students has been a blind spot, but with the commodity market, a growing need for female college students to conduct a more cosmetic consumer market system.Paper consumption by domestic and foreign cosmetics Review, an overview of consumption factors and female students.Description of female students cosmetics consumer behavior, consumer behavior analysis, and reveals the regularity of the consumer market to promote the development of students cosmetics, cosmetics companies to develop students for the cosmetic market to provide advice.
Key words：Female college students; cosmetics; Consumer behavior; Consumption factors