金融危机下房地产营销策略研究

金融危机下房地产营销策略研究(包含选题审批表,任务书,开题报告,中期检查报告,毕业论文20000字)
摘  要：金融危机下的房地产营销策略研究是根据金融危与房地产之间的关系及其金融危机对房地产造成的影响的研究为前提条件，结合了国内外房地产应对金融危机的方法。参考了具体国家及其房地产商在金融危机中采取的一系列的措施和具体方面的案例和数据，为金融危机下的房地产营销策略的研究进一步提供了理论上的依据。本论文设计研究的目的就是为增强我国房地产抗风险的意识，提高抗风险的能力，从而为更好的促进我国房地产健康有序的发展和人民物质文化生活水平的提高。本文的设计具体包含了金融危机对房地产业的影响及其机遇，及其房地产应对金融危机的营销策略的具体方法。根据 08年的全球性金融危机对国内房地产进行分析，进而更深了解金融危机对房地产带来的影响及其机遇。对房地产应对危机的营销策略的具体方法研究能更好的把握时代的脉搏，遇见未来房地产营销及其发展趋势。
关键词：金融危机；营销策略；房地产。

Financial crisis of Real Estate Marketing Strategy
Abstract: Financial crisis of the real estate marketing strategy is according  the relationship between real estate and financial crisis and the effect of real estate research, combined with the prerequisite for domestic real estate to the financial crisis.reference in financial crisis in the real estate of a series of measure and specific aspects of case and datd,for financial crisis of real estate marketing strategy research further provides theory basis.The purpose of this thesis is to enhance China’s real estate anti-risk consciousness,improve the ability to resist risk,so as to promote the healthy and orderly development of real estate in our country and people’s material and cultural life.It design specific contains a financial crisis and the influence of real estate industry and real estate opportunities,to the financial crisis of the marketing stategy.Based on the global financial crisis in 2008 to domestic real estate is analyzed,and then further understanding of financial crisis of the impact of real estate and opportunities.To deal with crisis in real estate marketing stategy of specific methods can better grasp the times.to meet the future real estate marketing and development trend.
Key words: financial crisis；marketing strategy ；real estate.