房地产企业品牌建设研究

房地产企业品牌建设研究(含选题审批表,任务书,开题报告,中期检查报告,毕业论文16300字)
摘 要 我国房地产企业品牌意识薄弱。尽管部分企业意识到房地产品牌建设的重要性。他们也无法持续地去经营自己的品牌。文章针对目前我国房地产行业品牌经营的这一现状。从房地产行业品牌现状入手进行了深入的分析和研究。得出我国房地产企业品牌建设要点。即房地产品牌建设需要清晰的定位、产品的创新、好的质量和服务以及优质的企业文化。
关键词：房地产企业；品牌建设；品牌意识

Real Estate Construction Corporate Brand
Abstract ：China's real estate enterprise brand consciousness weak. Although part of real estate enterprises realized the importance of brand building. They cannot continue to run their own brand. This paper, based on the current China real estate industry brand management this situation. From the real estate industry brands the status quo of in-depth analysis and research. That Chinese real estate enterprise brand construction points. Namely estate brand construction need clear orientation and innovation of the products, good quality and service and quality of enterprise culture.
Keywords: Real estate business；Brand building；Brand awareness