传媒业发展的SWOT分析

传媒业发展的SWOT分析(15000字)
摘  要：传媒业属于文化产业与信息服务业交叉的一个边缘性产业，具有垄断性较强、增值性较大、盈利模式独特的特点，传媒业快速发展对我国经济社会发展产生了深远影响。本文用SWOT分析法对湖南传媒业发展的优势、劣势、机遇和挑战进行了深入的剖析，并从深化传媒管理体制改革；打造跨地区、跨媒体、跨行业经营的大型传媒集团；打造湖南传媒产业集群；积极进行品牌创新；增强湖南传媒人才聚集力五个方面对湖南传媒的发展提出了相关建议。
关键词：传媒业；集团化；产业集群；品牌；创新

The SWOT Analysis of The Media Industry Development in Hunan
Abstract: Media industry belongs to the cultural industry and information services cross a frontier industry, has the monopoly stronger, valueadded bigger, and profit model unique features. The rapid development of media have a great influence in China's economic and social development. In this paper, using SWOT analyzing the strengths, weaknesses, opportunities and challenges of media industry development in Hunan, and puts forward related Suggestions of five aspects as follow: deepen media system reform; build trans-regional, cross-media and cross-industry management of large media group; build hunan media industry clusters; to carry out actively brand innovation; enhance hunan media talents
gathered force.
Key words: the medium；System sowing separation；Industrial cluster；Brand；Make innovations