外资汽车企业在华经营战略分析-以德国大众为例

外资汽车企业在华经营战略分析-以德国大众为例(含选题审批表,任务书,开题报告,中期检查报告表,毕业论文17000字)
摘  要：我国加入WTO后，与世界各国经济交往变得非常密切，全球在一个共同体中求发展已是不可逆转的潮流。近些年来，我国经济的发展很明显的体现在了人们对汽车的需求上，这为巨大的汽车市场创造了一个必不可少的条件。这种巨大的市场吸引了众多的外资汽车企业来华进行经营、投资等战略，从各个层面融入到了我国的汽车市场。本文对外资汽车企业在华经营战略进行了分析，对其劣势与威胁进行了很好的反思，并提出相关的的对策，对我国汽车企业增强国际竞争力和走出去有很好的借鉴。
关键词：外资汽车企业；经营战略；德国大众；

The study on operating strategy of foreign automakers in China-putting Volkswagen as a case
Abstract: With the Accession to WTO,China’s economy becomes very intimate with all the countries in the world.Globalization is irreversible in recent years.The development of our economy are embodied in people’s demand of cars, which have created a necessary condition for huge auto market.This huge market has attracted many foreign car enterprises operating in China, investment and other strategies entering into China's car market in every conceivable.This paper analyzes that foreign car enterprises operation strategy in China.And have a deep reflection on its weaknesses and threats, then make some countermeasures, its make a good reference for enhancing our international competitiveness and going out.
Key words: Foreign Automakers; Operating Strategy; Volkswagen

研究方法
本文拟先对“经营战略”的有关理论进行综合性论述和概括，总结国内外研究成果，然后从外资汽车企业在华经营战略分析入手，结合外资汽车企业在华经营战略的特点进行分析，对比国外成熟案例，从而对外资汽车企业在华经营进行战略决策分析。最后在参考国内外各类文献的基础上，利用充足而详实的统计资料对外资汽车企业在华经营战略的决策进行分析并对我国汽车企业增强竞争力与跨国经营提出相关建议。