中国玩具出口问题的研究

摘  要
同时也是世界上最大的玩具生产国和出口国，生产的玩具大部分都是用于出口。出口玩具已经是轻工业出口的拳头产品，构成了我国出口重要商品之一。
我国玩具行业产品结构与国际市场需求脱节。目前在欧美等发达国家，50%的玩具市场已被成人玩具、高科技电动玩具和智力开发教育类等科技含量和附加值高的玩具占据。而我国玩具出口产品仍以玩偶、填充玩具等科技含量和附加值比较低的传统玩具为主。由于缺乏跨行业复合型设计人才；动漫、游戏等先导产业尚处于萌芽阶段等因素，我国玩具行业创新能力不足，结构调整缓慢，整体增长乏力。

关键词：玩具；出口；国际市场

Abstract
At the same time the world's largest toy producer and exporter, the production of toys are mostly for export. Toy exports has been the leading exports of light industry products, constitute one of China's major commodity exports.
    China's toy industry product mix line with the international market demand. At present in Europe and the United States and other developed countries, 50 per cent of the toy market has been adult toys, high-tech electrical toys and intellectual development of education, such as science and technology content and high value-added toys occupy. China's export products and toys still dolls, stuffed toys, and other scientific and technological content and relatively low value-added traditional toys. Due to the lack of cross-industry complex design talents; animation, games and other leading industry is still in the embryonic stage, and other factors, China's toy industry innovation inadequate capacity, slow structural adjustment, the overall growth weak.

Key words: toys; export international market

研究课题意义
我国入世后，国外关税对我国出口行业的限制作用不断削弱，非关税壁垒的逐渐取消和贸易政策的透明化，使国际资本更容易进入我国市场。面对竞争激烈的市场，玩具行业必须充分认识到入世后环境的新变化，以赢得更大的发展空间。

12000字