玫琳凯公司在华营销策略研究

玫琳凯公司在华营销策略研究(包含选题审批表,任务书,开题报告,毕业论文14000字)
摘  要：随着人们生活水平的不断提高，各种护肤品和彩妆品公司已渗入到我们的日常生活中。人们的需要与生活观念也发生了根本性的转变，这一过程使中国从20实际80年代中期以来成为了世界化妆品及护肤品产业的新兴增长点。玫琳凯是全球最大的护肤品和彩妆品直销企业之一，在国际化妆品占有重要的地位。本文通过阐述国际营销相关理论，研究玫琳凯公司在华发展现状，营销策略等，达到对我国护肤品和彩妆品公司营销策略的鉴签。

关键词：玫琳凯;直销;营销策略

Marketing Strategy of Marykay Company Research in China
Abstract：As people living standard rise ceaselessly, all kinds of skin care products and cosmetics products company has penetrated into our daily life. People's needs and life concept also undergone a fundamental change, This course makes China from since the middle of 1980s became a world cosmetics and skincare emerging growth .Marykay is the world's largest skin care and make-up product direct selling enterprises in the international cosmetics, one of the important position. This paper explains the international marketing related theory, research Marykay company in China, and the strategy of marketing development present situation of our country, to skin care and make-up products company marketing strategy for reference.
Key words：Marykay company;Direct selling; Marketing Strategy