对外直接投资与TCL集团的竞争力分析

对外直接投资与TCL集团的竞争力分析
摘    要
随着中国加入WTO，经济迅速发展，改革开放不断深入，我国企业已经不再限于当初贸易加工，已经有一大批活跃在国际舞台的企业开始在各方面于外国企业竞争。但我国面临的经济形势并不明朗，贸易环境不断恶化。国内的生产成本也不断增大，我国企业长期依赖的成本优势正在消失。在当前的经济环境下，走出国门是必然的正确选择，而对外直接投资是我国企业做大做强的重要途径。
本文首先从理论上分析了对外直接投资相对国际贸易和间接投资所没有的巨大优势，然后从TCL的对外直接投资的案例出发，分析TCL在对外直接投资中获得的国内企业没有的竞争力，最后总结了该企业在对外投资中的值得我国企业学习借鉴的经验和教训，并对我国企业如何在对外直接投资获得竞争力给出了一些自己的建议。

【关键词】对外直接投资   企业竞争力   TCL国际化

Abstract
With China's accession to the WTO and rapid economic development, deepening reform and opening up, some Chinese enterprises are no longer limited to the primary trade processing. Now a large number of Chinese enterprises take an important place in the international arena in all aspects to competition with foreign enterprises. However, the vast majority of enterprises still product in domestic, meanwhile China's economic situation is not optimistic, and the trade environment is also becoming worse. Domestic production costs that our enterprises relied on in the past are disappearing. In the current economic environment, going abroad is inevitable correct choice. Foreign direct investment is an important way for our company’s developing.
In this paper, I firstly theoretical analyze foreign direct investment tremendous advantages in contrast with international trade and indirect investment. Then a detailed analysis of the TCL foreign direct investment is given. and we can see some new competitive power in TCL .In the last, I aggregate some experience and lessons of TCL that should be learned by other enterprises of China, and give some suggestions for our companies to become competitiveness via foreign direct investment.

【Key words】 Foreign direct investment; Enterprise Competitiveness; TCL Internationalization

目   录
引言    2
1  对外直接投资对我国企业竞争力的作用    2
1.1对外直接投资与间接投资相比的优势    2
1.2 对外直接投资与国际贸易相比的优势    3
2  TCL的对外直接投资进程    3
2.1 TCL的发展历程    3
2.2 TCL的对外直接投资的进程    4
3    TCL在对外直接投资中获得的竞争力    5
3.1对TCL在欧洲直接投资之前的竞争力分析    5
3.2    TCL在对外投资中所获得竞争力    6
4  TCL对外直接投资的经验教训及启示    8
4.1 TCL在对外投资中的经验教训    8
4.2 对我国企业对外直接投资的建议    10
结束语    11
参考文献    12
致   谢    13