企业战略联盟下的供应链管理(以沃尔玛与宝洁公司战略联盟为例)

企业战略联盟下的供应链管理(以沃尔玛与宝洁公司战略联盟为例)(16000字)
摘  要：面对日益激烈的市场竞争，和不断变化的买方市场，企业之间形成了一种新型的战略联盟模式，即企业在全世界范围内寻找与之具有共同利益的最佳合作伙伴，并结成联盟，形成一种供应链协同管理模式。本文从沃尔玛与宝洁公司战略联盟的角度，首先分析行业结构，和沃尔玛与宝洁战略联盟的模式，这种模式不仅能使宝洁公司及时制定出符合市场需求的生产和研发计划，同时也能对沃尔玛的库存进行单品管理，防止出现商品结构性机会成本。然后阐述我国企业实施战略联盟的发展现状及其瓶颈。最后提出我国企业在战略联盟下采用供应链管理的对策。
关键词：战略联盟；供应链管理；宝洁—沃尔玛模式；

Supply Chain Management under Strategic Alliance: Taking Wal-Mart's Strategic Alliance with Procter & Gamble as an Example
Abstract: Under the conditions of increasingly fierce market competition and changing buyer's market, there is a new strategic alliance among enterprises, in which enterprises look for the best partner with common interests in the world , and form the alliance . From the perspective of strategic alliance between Wal-Mart’s and P&G , the paper firstly analyses the industrial structure and the pattern of the Wal-Mart’s strategic with P&G ; which helps P&G make production and R&D plans of meeting market demands ,and carrying out the publication  management of Wal-Mart’s inventory , for preventing the coming from structural opportunity cost of goods . Secondly , the paper describes the development status and bottleneck of the implement of strategic alliance among enterprises in our country . Finally , the paper put forward the countermeasures , these enterprises applying supply chain management under the condition of strategic alliances.  
Key words: Strategic Alliance; Supply Chain Management; Procter & Gamble-Wal-Mart model