浅析我国移动品牌的营销策略

浅析我国移动品牌的营销策略(11700字)
摘 要：本文以我国移动品牌的营销为例，从移动通讯的发展阐述到现在营销所执行的各种政策如品牌、渠道、广告、价格、产品及客户关系开始分析，以及移动品牌营销策略的不足之处，分析现在通讯行业的营销模式，针对不足提出有用的建议，让我们对移动品牌及品牌营销有更好的了解。
关键词：营销策略；品牌营销；移动通讯

Analysis of Mobile Brand Marketing Strategy
Abstract: In this paper, an example of mobile brand marketing, explained from the development of mobile communications to the present policies implemented by marketing such as brand, channel, advertising, price, product and customer relations began analysis, brand marketing strategy and mobile inadequacies , of the communications industry marketing model now, Lack of useful suggestions for, let us have a better understanding of moving brand and brand marketing.
Key words: Marketing Strategy; Brand Marketing；