小城市房地产营销策略分析(11000字)
摘 要：房地产业是国民经济的支柱和先导产业,它发展的好坏直接影响着整个国民经济发展水平的高低。房地产市场营销策略直接决定着楼盘从产品形态到货币形态这一质变的成功与否。因此,房地产市场营销策略理所当然受到房地产开发商的高度重视。 小城市的房地产营销策略是一个崭新的课题,它受当地媒介发展、风俗文化等的影响。 本文研究了小城市房地产市场及其市场营销的主要特点,归纳总结出适合小城市的营销策略,房地产营销策略并不仅仅是指营销,还包括市场调研、规划设计、开发建设、广告宣传、市场推广、售后服务及物业管理等经营活动,即贯穿于房地产开发的全过程。通过这些营销策略的运用从而为小城市的房地产企业做大做强健康持续发展提供可行性建议。
关键词：小城市；房地产；营销策略
Small City Real Estate Marketing Strategy Analysis
Abstract：The real estate industry is the pillar of the national economy and the development of leading industry, it is directly affects the entire national economy development level. Real estate marketing strategy directly determine the product shape building to monetary form from the success of the qualitative change. Therefore, the real estate market marketing strategy for granted by real estate developers are highly valued. Small city real estate marketing strategy is a brand-new topic, it by the local media development, the influence of custom culture, etc. This paper studies the small city real estate market and its marketing main characteristics, suit small city summed up the marketing strategy, real estate marketing strategy not only refers to marketing, also includes market research, planning and design, development and construction, advertising and marketing, after-sale service and property management business activities, namely throughout the whole process of real estate development. Through the use of these marketing strategy to small city real estate enterprise bigger and stronger health provide feasible Suggestions for sustainable development.
Key words：Small city; Real estate; Marketing strategy
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