农村电信市场营销策略研究-以湘潭市场为例

农村电信市场营销策略研究-以湘潭市场为例(14700字)
摘  要：当前，我国通讯业的发展程度在地区上严重不平衡，一些大城市接近发达国家水平；而一些乡镇及农村电信水平虽然说已经得到长足的进步，但总体来说还是相当落后。研究农村通信市场的开发与营销，可以寻找到电信行业的新增长点，拓展电信企业的发展空间，提高电信企业综合竞争力。
关键词：市场营销；湘潭电信；农村通讯市场

Rural Telecom Marketing Strategy - A Case Study of Xiangtan market
Abstract: At present, China’s communications industry, the degree of development severe imbalance in the district, the level of some large cities the more developed countries; and a number of towns and Countryside telecommunications standards although that has been great progress, but in general are very backward. Development of rural communications market research and marketing, you can find new growth telecommunications industry to expand telecom business development space, improve competitiveness of the telecommunications business.
Key Words: Marketing, Xiangtan telecommunications, rural telecommunications market